Melinda J. Smith
Email Operations Manager
Expedia

Melinda Smith is the Lead Operations Manager for the Email Marketing and Communications group at Expedia.com, one of the world's leading online travel providers. Her role is to lead technical innovation in the email channel, manage the implementation of Expedia's email marketing program, and shape future requirements for infrastructure, quality control, and new program opportunities.

Prior to joining Expedia in 2005, Melinda spent over six years as a consultant and IT professional, specializing in helping companies work through software quality assurance, database marketing, email operations, content management, information architecture, and project management challenges. Clients such as Microsoft, Adobe, and Xbox have relied on Melinda's unique combination of business management, marketing, technical acumen, and information systems knowledge, with expertise in dealing with the many and varied ways a web site interacts with the customer.